It can take you utterly by surprise; one moment you savoring our Bamboes Bay Sauvignon Blanc over a romantic dinner and the very next you are barefoot on the beach with the sun on your skin and the sound of waves crashing on the shore.
Our wines tend to have that effect, their depth of aromas can carry you back to childhood memories or long forgotten holidays. You catch a whiff of citrus, oysters, seaweed, or fresh-cut grass and suddenly you’re immersed in a flurry of vivid memories.
What is it about aroma’s that can trigger emotions and memories so strong and real it feels like you’ve been transported to another time and place?
It’s known as “odor-evoked autobiographical memory” or the Proust Phenomenon, after French writer Marcel Proust. In his famous novel In Search of Lost Time, the narrator dips a madeleine cookie into a cup of tea and is transported back into time as long-forgotten memories of his childhood come flooding back.
Research shows that odors are especially effective as reminders of past experience, much more so than cues from other senses, such as sights or sounds. What this means is you can discern between many different types of smells, even those you may not have the words to describe. So do not fear if everyone else is singing praises for the asparagus hints in the wine and you are still trying to put your finger on the aroma, which has taken you back to the summer of 78.
So the next time you open a bottle of BAMBOES BAY ‘HOLLEBAKSSTRANDFONTEIN’ SAUVIGNON BLANC, be sure to kick off your shoes, because you are headed to the West Coast of South Africa!